Design a Poster- Blog Assignment #3

Since Mass Audience is no longer a valid concept, I composed this ad about "Scoring a Slammin Bod" because it appeals to my 'Niche'. The demographic of my niche is a younger, late teenage female, who is a student in either high school or college. The media message my ad sends out is a guide to find a slamming body, and when your young and in college, there is no better time to achieve the best body that you can. It gives tips on how to stay healthy, eat right, exercise properly and with confidence.

It is very true that this ad will only attract a certain kind of audience, it has bright perky colors, very bold statements and words describing how you will feel when you do and achieve the steps to having a slamming body. "Although we have a wide variety of media and messages available to us, we usually select a small subset of them that tend to serve our needs best." (Media Literacy 49). This ad is very broad, it can attract a wide variety of ages, mostly younger but still a concentrated niche or audience of younger women. This ad does fit my needs best, it is something i desire to achieve and many other young women do as well. I thought the idea i chose would be compelling as well because it doesn't apply to social or economic segmentation, it isn't expensive and anyone can try any of these ideas risk free. This advertisement is catchy and innovative, anyone in the audience of my niche would definitely not pass by this ad.

Potter, W. James. Media Literacy. 4th ed. Minneapolis: Sage Publications, Inc, 2007. Print.