Superbowl Commercial 2/10/10- In class assignment

This SuperBowl commercial connected is with mass audiences because it is appealing to a wide variety of people, not just one niche. It is anonymous because the commercial dealt with relationships and nearly everyone has some type of relationship with another person. All people can relate to why the little boy slapped his mothers date, he was protecting and watching out for her, he also was protecting his Doritos, so the commercial was insinuating that he had a certain affection or relationship with the Doritos as well.

In my opinion this is directed to the marketing niche of younger people. The couple in the commercial was young, as was the little boy. The little boy was standing up for himself in the commercial as well as if he was advocating how strongly he felt about his mom and his Doritos. This marketing technique makes the product seem more hip and likable to younger kids. The demographic of this commercial definitely applies males as well as females, a younger age group, and people of an average income. The boy wanted the Doritos to himself, so if he wanted them that bad they must be delicious, that is definitely one of the selling points of the ad.

The psychographic segmentation was new age and current, the story line of the commercial takes place in present day 2010, especially with the little boy hitting the boyfriend, it shows the way children act in this era, with the boy slapping the boyfriend and not the boyfriend slapping the little boy. I was not expecting the boy to slap his mothers boyfriend, it was very unexpected to the audience, it made me want to rewind and replay that moment. This commercial attracted and appealed to the interest of many types of audiences.

http://www.youtube.com/watch?v=mYyfbeRVM4E